Archive

Five years ago, Lettings expert, Tim Lawler, wrote an article for Estate Agent Today charting his early experiences of setting up...

Marketing expert Simon Leadbetter has recommended that Purplebricks absorb its owner’s brand to consolidate its market position.  Leadbetter, former group marketing director...

With rising mortgage rates and the cost of living expected to be the biggest cause of a slowdown in the housing...

Agents may hate portal fees but have ranked property websites such as Rightmove and Zoopla as their most important digital asset. A...

The sales progression function is what binds the whole property transaction together and the importance of effective sales progression in the...

In tougher times – as is the case now, post-Covid, post-Brexit, cost-of-living crisis, war in Ukraine, etc – reputation and consumer...

Let’s be completely honest - as challenges go, estate agents are up against it trying to persuade reluctant vendors to take...

Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

Tech, as has been shown more than ever during the pandemic, can be a wonderful thing – bringing people closer together,...

One of the country’s longest-standing independent buying agencies has rebranded. Haringtons, established in 2004 and covering both London and the country, has...

There may well have been times in recent weeks when any agent would have been forgiven for wanting a break -...

A new survey of some 700 estate agency customers show that they want to get traditional services like High Street branches,...

We all know how stressful buying a home is, whether it’s your very first step onto the ladder or your final...

 – use technology to build a trusted brand as a people-focused custodian of client money Non-stop regulatory changes in the industry are...

All the most successful startups of recent years – from Airbnb and Uber to Just Eat and Deliveroo – have melded...

As we move closer to the halfway point of 2019, property market conditions for agents and their clients remain challenging. Brexit may...

However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...

Not so long ago, the best estate agents were those who did the best work for their clients and therefore built...

Local business reviews are becoming increasingly important for reputation management, with recent research showing 90% of consumers read online reviews before...

It’s a highly competitive environment out there, where there's a constant and never-ending struggle that every agency manager, director or owner...

A survey shows only 18 per cent of vendors favour reviews over personal recommendations when it comes to choosing an estate...

Today is the day. 1,600 people will gather in London for FUTURE: PropTech, an event I have supported when there were...

They say presentation is key (something that Theresa May now knows all too well after her calamitous conference speech). But equally...

An interview in an online magazine aimed at the small business sector lifts the lid on some of the structure surrounding...

Odds are that you use TripAdvisor when you book a restaurant or hotel; perhaps you scroll down Amazon before clicking ‘buy...

People are more likely to give word-of-mouth recommendations for handyman services than recommend estate agents, according to a controversial poll. The survey...

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

A client recently told me how much their estate agency spends on advertising and marketing every year.  It wasn’t pennies, and even...

Online agency HouseSimple Award claims a new £13m investment package will allow it to “challenge PurpleBricks as the UK’s leading online...

As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

Who are you? Steve Gosney. What does it say on your business card? Managing Director of Kremer Signs. How long has Kremer Signs...

I’m writing this from the brand spanking new Center Parks in Woburn Forest. Set within 365 acres of lush Bedfordshire forest,...

IT’S often said that the secret of a happy and thriving business is one in which every single employee is the...

Everywhere we look there’s talk of the high numbers of agents clambering for our attention on the crowded high street. So...

The managing director of a new estate agency comparison website says he wants to work with and not against the industry.  Ben...